Award-winner experienced and focused marketing & communications professional with a demonstrated track record of successfully developing and executing marketing and communications initiatives to meet business goals.
+91 750 666 8241, 992 893 6323
A Bit About Me
As the Director of Marketing and Communications at Experience Commerce, a digital agency under Cheil Worldwide, I have made remarkable contributions to the company's brand building efforts in a relatively short period of one year. With a strong focus on external communications, public relations, and employee branding, I have played a pivotal role in driving the growth of the organization.
With over 13 years of experience, I have had the privilege of collaborating with esteemed companies such as Prime Focus Group, Prime Focus Technologies, Regus India, and Tijaria Group. Specializing in the dynamic field of Media and Entertainment, I have had the opportunity to work with renowned clients including Future Group, Unilever, Adani, Motorola, Vice Media, Disney, MGM, Trailer Park, BBC, Channel4, and A+E Networks.
Guided by a personal code that revolves around Communication, Confidence, Clarity, and Gratitude, I strive for excellence in every aspect of my professional journey. This philosophy has not only shaped my approach to work but has also been instrumental in delivering exceptional results.
My dedication and expertise have been recognized through numerous accolades, including the prestigious Trailblazer - PR and Communications Aces awards by Indian Television, as well as the SHE 2023 award by Agency Reporter. I have also been privileged to share my insights and thought leadership through published articles in prominent publications such as ET BrandEquity and Afaqs.
Beyond my professional endeavors, I am fueled by a deep passion for travel and writing. I have contributed captivating travel blogs to Destination India Magazine, where I aim to capture the essence of my adventures. Additionally, I am adept at creating engaging digital content that encompasses travel and lifestyle topics. As a certified yoga practitioner, I advocate for a healthy and balanced lifestyle centred around yoga.
Giving back to society is a core value that I hold dear. I actively engage in various corporate social responsibility initiatives, including the Nanhikali project and Samidha Jaipur. Moreover, I am committed to environmental sustainability and actively participate in green drives and Swacch Bharat activities, with the aim of creating a more sustainable world.
With a perfect blend of creativity and professionalism, I am dedicated to making a positive impact in both my work and personal life. I am driven to consistently exceed expectations and contribute meaningfully to the success of the organization and the well-being of the community.
Professional Experience
May 2022 - Current
Experience Commerce; a Cheil Worldwide Company
September 2014- April 2022
Prime Focus Technologies
January 2014 - August 2014
Regus India
January 2010 - December 2012
Tijaria Polypipes Ltd.
Director, Global Marketing and Communications
As the department head, my responsibilities encompass the company's marketing and communications function, which include managing branding positioning strategies, driving PR and external communications, organising thought leadership and panel sessions, ensuring effective Internal communications and implementing employee welfare plans. In addition, I also oversee Social Media and digital marketing efforts, organise events, pursuit marketing, and Lead generation activities.
Sr. Manager, Global Marketing and Communications
Mandate covered (all activities across regions US, EMEA and APAC)
Marketing
My responsibilities included maintaining consistent messaging and brand positioning across multiple touch points, creating sales tools and marketing materials, planning and executing go-to-market campaigns, generating demand through various channels, executing co-marketing programs with partners, and implementing account-based marketing strategies for key accounts.
Communications
I managed both external and internal communications. I planned and executed events such as conferences, trade shows, podcasts, and webcasts. I oversaw PR and external communications, maintained industry relations, and managed the company's website and social media handles. I also supervised sustainability, diversity, and CSR projects. Internally, I devised and implemented communication strategies such as events, campaigns, and awards to boost employee engagement. I oversaw the creation of internal newsletters, announcements, and employee testimonials, and managed branding efforts through signage, banners, pull-ups, and branded merchandise.
Marketing Operations
The role involved managing department operations, including budget and strategy planning, team management, and developing processes for seamless project management and collaboration with external and internal partners.
CXO's Office Manager
Managed CXO's office, contributed to strategic pitches, managed internal events and training, and oversaw office aesthetics and administration.
Operations Manager
Worked on event management, procurement, legal compliance, and project management. This included organising various types of events, managing supplier relationships, understanding trademarks and licenses, leading large-scale initiatives, and liaising with bankers for fundraising projects.
Education and skills
2023
IIM Calcutta
Pursuing - Advanced Programme for Marketing Professionals
This IIM Calcutta Advanced Programme aims at enhancing the knowledge and skills of marketing professionals, providing a comprehensive understanding of marketing strategy, consumer behaviour, branding, marketing research, and digital marketing.
2023
Hubspot Academy
SEO I & II Certification
This certification equips me with advanced SEO knowledge and the ability to effectively implement strategies for optimizing websites and improving their search engine performance.
2020
upGrad I MICA
PG Certification - Digital Marketing and Communications
It was a 26 weeks core digital marketing program that was focussed on SEO, Search and Display advertising, Social Media Marketing, Content Marketing, Branding, and Web Analytics.
2021
Google
Digital Marketing Certification
The Fundamentals of Digital Marketing from Google
2020
Meta
Facebook Marketing Certification
Growing Business with Facebook
2008 - 2010
MBA from Sikkim Manipal University
2005 - 2006
MA - English Literature from University of Rajasthan
2000 - 2002
BA from University of Rajasthan
1999
12th from the State board of Rajasthan
1997
10th from the State board of Rajasthan
Let's Get
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